Apple’s next “big thing” is likely to give other brands a tough competition

Apple’s next “big thing” is likely to give other brands a tough competition


The iPhone maker brand, Apple Inc is developing its own MicroLED device displays and has manufactured a small number of screens for testing, Bloomberg reported on Sunday.

The tech-oriented brand is developing next-generation MicroLED screens at an undisclosed plant in California and has made huge sums of investment for this, according to the Bloomberg’s reports.

The secret project named under the code “T159”, is administered by Lynn Youngs, who is in charge of iPhone and Apple Watch screen technology, Bloomberg said, citing people acquainted with the matter.

The company aims to use the new technology in its wearable computers first, it stated.

MicroLED screens are basically flat panel displays that make gadgets appear thinner, brighter and use comparatively less power as that of current OLED displays.

It is unlikely that the technology will reach an iPhone for at least three to five years as MicroLED screens are more difficult to produce than the current displays, Bloomberg said.

Apple currently designs chips for its mobile devices and a move into displays could give screen makers like Samsung Electronics Co, Japan Display Inc, Sharp Corp and LG Display Co a tough time in the long run.

Sharp Corp shares fell 2.6 percent, while Japan Display’s shares fell 1.5 percent and LG Display’s stock fell 1.4 percent on Sunday.

The move could also affect Apple’s suppliers like Synaptics Inc, which makes chips used in touchscreen technology, Bloomberg said.

About author
Profile photo of Urooj Fatima

Urooj Fatima

A self-motivated & result oriented individual whose modus operandi is to weave elements of success together & forge ahead in all spheres of life.

Your email address will not be published. Required fields are marked *