Crocs Might Now Be Cool!

Crocs Might Now Be Cool!

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Crocs, the slip-on plastic clogs worn most notably by Mario Batali and people who subscribe to gardening magazines have—against the natural order of the universe—become a niche trend. Apparently, as demonstrated by a small-but-influential group of fashion insiders, artists, designers, celebrities, and L.A. guys with man buns who brunch, Crocs are cool now whether you like it or not. Back in September, and again in February, the shoes showed up at London Fashion Week—adorned first with chunky, rock-shaped charms (a.k.a. “jibbitz” to Croc-olytes), then later lined with fur. And this past May a pair of very Croc-like cream-colored garden clogs walked down the Gucci Cruise 2018 runway.

GQ editors face off on the “ugliest” shoe known to man.

Crocs, the slip-on plastic clogs worn most notably by Mario Batali and people who subscribe to gardening magazines have—against the natural order of the universe—become a niche trend. Apparently, as demonstrated by a small-but-influential group of fashion insiders, artists, designers, celebrities, and L.A. guys with man buns who brunch, Crocs are cool now whether you like it or not. Back in September, and again in February, the shoes showed up at London Fashion Week—adorned first with chunky, rock-shaped charms (a.k.a. “jibbitz” to Croc-olytes), then later lined with fur. And this past May a pair of very Croc-like cream-colored garden clogs walked down the Gucci Cruise 2018 runway.

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PIETRO D’APRANO

Style mavericks like Shia LaBeouf, Jared Leto (way back in 2006 even), and world’s most snuggly monarch Prince George have become unofficial brand ambassadors for Crocs. Concurrently, we’ve seen Dad Style trend—you’ve got your dad hats, light-wash dad jeans, dad-breakers. And just like that the world has become ripe for Crocs to cross the irony divide from shameful indulgence to “thing that might actually be cool.”

Sam Sharma, © PacificCoastNews
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Jean Baptiste Lacroix

This is happening even though “cool” goes against everything Crocs stand for. The first pair of Crocs was unveiled in 2002 at a boat show in Fort Lauderdale, Florida (according to Wikipedia), and that fact alone should have made their fashion ascendance impossible. They also belong to that lowest phyla of footwear, waterproof shoes, which are mostly prized by cruise enthusiasts and Adam Sandler. Even the most fervent Croc lovers—some of whom you’ll meet below—will concede that the foam shoes are kinda ugly.

So how? How are Crocs becoming stylish? As GQ staff style writer Jake Woolf explains, “Everything ugly is cool these days, from oversized jeans to gaudy logos, and Crocs are maybe the purest form of this new wave.”

Not everyone at GQ HQ is as objectively rational as Woolf in their view of Crocs. Put us in a (Slack) room to discuss the future of Crocs in fashion and friendships started to crumble. Here’s what nineteen GQ staffers had to say about Crocs, and the debatable coolness thereof.

What do you think about Crocs?

Pro: “They’re good.” —Noah Johnson, GQ Style senior editor

Con: “They’re not good.” —Jon Wilde, executive digital editor of GQ.com

Pro: “Crocs are fine. They definitely look goofy, but they seem really comfy and it’s hard to hate on that in a world with some many hard edges.” —Shakeil Greeley, visual editor

Con: “They should probably be burned, but I can’t help thinking that it would be really bad for the environment.” —Andie Diemer, GQ.com photo editor

Pro: “2015 was the year of the the Stan Smith. 2016, the Gucci Horsebit Loafer. 2017, Crocs.” —Griffin Funk, designer

Con: “The only people I still see wearing Crocs are almost always wearing cargo shorts. I truly struggle to think of an outfit they make sense with. My buddy who is a firefighter wears Crocs and I would roast him mercilessly if he didn’t help save lives.” —Rohan Nadkarni, contributing writer and cast-iron pan ambassador

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Rava is an online news portal providing recent news, editorials, opinions and advice on day to day happenings in Pakistan.

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