LOS ANGELES: Music superstars Beyonce and Jay-Z are offering fans a chance to win free tickets for life to their concerts in exchange for adopting a vegan diet for a month.
Queen Bey announced the challenge to her 123 million Instagram followers late Wednesday, saying it was in support of the ‘Greenprint Project’ that promotes adopting even a partial vegan diet to limit environmental footprints.
The superstar known for her groundbreaking “Lemonade” album said she was going meatless on Mondays and eating plant-based breakfasts, while husband and rap mogul Jay-Z vowed 2 of his daily meals would be plant-based.
The pop-inflected R&B idol has been vocal about embracing veganism in the past, having adopted the diet prior to her stunning May 2018 performance at the Coachella music festival one year after giving birth to twins.
She is joined by fellow singers Miley Cyrus and Ariana Grande in promoting veganism, which prohibits consumption of all animal products including meat, dairy products, eggs and honey as well as wearing leather.
Fans can sign up for the contest online and one will be chosen at random to win a pair of tickets annually for 30 years to concerts by Beyonce and/or Jay-Z, an estimated retail value of $12,000.
The project is the brainchild of Beyonce’s personal trainer, Marco Borges, who published his “The Greenprint” book in December explaining his plant-based diet and exercise plan. The singer and her spouse wrote the introduction to the book.
Research has shown that cutting meat and dairy products can boost the planet’s health by reducing farmland use and planet-warming greenhouse gas emissions.
Under the contest rules, one fan will get a pair of tickets to one official concert tour by Beyonce and/or Jay-Z for the next 30 years.