Facebook now calls for some new reformed policies as it stirred increasing privacy concerns amidst users.
Facebook revealed the issue in a blog on Friday, saying that conservative-leaning Cambridge Analytica, a data company known for its work on Trump’s 2016 presidential campaign was given access to the data which they possibly haven’t deleted.
This however, proved to be a major threat to Facebook users across the globe and has resulted in many queries pertaining to security and confidentiality.
“It’s clear these platforms can’t police themselves,” Democratic US Senator Amy Klobuchar tweeted.
“They say ‘trust us.’ Mark Zuckerberg needs to testify before Senate Judiciary,” she added, referring to Facebook’s CEO and a committee she sits on.
According to Facebook the root cause of the problem was that researchers and Cambridge Analytica lied and abused Facebook’s policies, but critics on Saturday condemn Facebook as well, demanding answers on behalf of those users and calling for new regulation.
Facebook insisted the data was misused but not ‘stolen’, because as per terms and conditions, users gave permission for access, which ignited a debate.
“The lid is being opened on the black box of Facebook’s data practices, and the picture is not pretty,” said Frank Pasquale, a University of Maryland law professor who has written about Silicon Valley’s use of data.
Pasquale said Facebook’s response that data had not technically been stolen seemed to complicate the central issue that data was apparently used in a way contrary to the expectations of users.
“It amazes me that they are trying to make this about nomenclature. I guess that’s all they have left,” he said.
“It is important that the public are fully aware of how information is used and shared in modern political campaigns and the potential impact on their privacy,” UK Information Commissioner Elizabeth Denham said in a statement.
Thereby, Facebook in Pakistan has introduced some new safety measures for its users. It has now become more rigid, thus making it impossible for users to download/screenshot one another’s profile pictures to respect privacy.
“Last year we piloted new tools that gave people in India more control over who can download and share their profile pictures. We are now expanding these tools to Pakistan,” Facebook said.
Nashwa Aly, Head of Policy, Middle East and Africa, Facebook said: “Profile pictures are an important part of building community on Facebook because they help people find friends and create meaningful connections. But not everyone feels safe adding a profile picture.”
“In Pakistan, we’ve heard that people want more control over their profile pictures, and we’ve been working over the past year to understand how we can help. This launch is part of our ongoing commitment to keeping people safe online.”
Upon turning on the feature, FB’s download and share features will automatically be disabled for your profile picture.
Moreover, people you’re not friends with on Facebook won’t be able to tag anyone, including themselves, in your profile picture.
Facebook has devised its mechanism in such a way that it will also prevent Android devices from taking a screenshot of your profile picture on Facebook.
Also, if you turn the option on, an image of a shield is added to your current profile picture. The shield helps show people that your profile picture should be respected, according to Facebook.
Guard your current profile picture as follows
1) Click on your profile picture.
2) Click “Options”.
3) Click “Turn On Profile Picture Guard”.
4) Click “Save”.