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Cosmetic manufacturer, Mac, has come under fire for posting a tutorial video for a “glamorous Suhoor look”.
MAC Cosmetics Middle East published a video on YouTube this week offering women makeup tips for Sehri/Suhoor.
The video, titled “Get Ready for Suhoor,” featured a makeup artist applying kohl, eyeshadow and mascara to a woman before she eats the pre-dawn meal.
Twitterati obviously went into a frenzy and contemplated over how anyone can even attempt looking glamorous in the middle of the night when waking up to eat food is a task in itself.
MAC did a whole "glamorous suhoor" look.
Imagine wearing makeup only to go back to sleep.
— Shaima Dallali (@TunisianRose) May 26, 2018
While it’s not uncommon for people to dress up for Iftar, most people have Sehri in their pjs.
Many people are complaining about MAC's make up look for suhoor—saying they barely open their eyes when eating in early morning.
In fact, suhoor in Dubai starts at 9 pm and they go to a night out right after.
It's a targeting. Not all ads are about you. pic.twitter.com/3dCBLcNnBT
— 🌻 (@khansaafathima) May 26, 2018
Ppl like to dress nicely & it's an attractive environment. But there's always a risk the spiritual element is diminished. pic.twitter.com/XtjFOsH9c2
— MariamHakim (@MariamKSHakim) May 27, 2018
What Mac thinks the “suhoor look” is versus what it actually looks like pic.twitter.com/HmcQsMbqBf
— Yomna Nassar (يمنى) (@yummmmna) May 26, 2018
MAC really thinks we go full glam for suhoor/sehri. I guess I have to look beautiful for my food. pic.twitter.com/NLpATgnUwV
— زينب (@zaynub_s) May 25, 2018
However, many users from the Middle East defended the brand, pointing out that lavish Suhoor parties are pretty common in the region.
MAC, however, has since removed the video from their Facebook and YouTube page but it still remains on their Instagram account.
All you guys mocking that MAC ad about suhoor looks… in Dubai some actually go out for suhoor. When I was there during Ramadan in 2015 we went out for suhoor. It's so festive and the people are dressed in their best abayas and of course wearing make up.
— From My Fingertips (@Aneeqah) May 26, 2018
No thank you MAC, I’ll stick with my natural traumatized fox look during suhoor. pic.twitter.com/kwNsQAWuXL
— عائشة (@aishathepoet) May 26, 2018
LOOOOL mac’s “get ready for suhoor” ad is the funniest thing i’ve seen today. who tf is tryna put on a full face of makeup at 3am pic.twitter.com/U7u1iOUmWD
— 🆁 (@Imlydeluxe) May 26, 2018