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Fast food is convenient and tasty though it prepared with low nourishing or unhealthy ingredients. This post evolves around the intensity of fast food trend and its impact on Pakistani society.
Pakistan is a land where various cultures co-exist and this disparity is reflected in the eating habits of the general population as well. Recently, remarkable transformation has occurred in food consumption of the Pakistani masses. Fast food consumption has increased radically. This dramatic shift towards fast food consumption is primarily because people prefer convenience and good taste. Because of the emerging market trends in this particular industry, the casual taste among the masses is now congregating.
Recent statistics also demonstrate that growth in fast food in augmenting 21% annually, which implies that this is one the fastest growing businesses in Pakistan. Also, this signifies a hefty untapped market which can be exploited by local as well as international brands.
Fast Food Industry in Pakistan is the 2nd largest in Pakistan. accounts for 27% of its value-added production and 16% of the total employment in manufacturing sector with an estimated 180 million consumers, Pakistan holds the world’s eighth largest market when it comes to fast food and food related business. More than 1000 large scale food processing enterprises in Pakistan.
Survey shows that larger proportion of females is visiting fast food chains than their male counterparts. The results proved that KFC and Pizza Hut have emerged as the most consumed fast food chains among both the genders and also, across both the age groups. Another interesting key finding was that McDonalds was more popular in females than in males.
Reportedly, 42% females consume McDonalds as compare to only 33%of males. Similarly, is the case of Nando’s, 21% of the female respondents agreed to regularly visit it as compared to 12% male respondents.
75% of rural based food manufacturers are in so called informal sector (difficulty in accessing raw material finance informal sector (difficulty in accessing raw material, finance skills, knowledge and management).
Unfortunately, most children in Pakistan are consuming fast food on a daily basis and as they combine it with lack of exercise, our society’s health is deteriorating rapidly, obesity, diabetes, heart related diseases and the death rates have increased to the extent that it has become a wide-ranging problem across all levels of society.
Pakistan’s fast food sector is changing significantly with an inclined shift in life styles and traditional eating habits. According to the survey which was being made on the performance of the fast food business in Pakistan it was being revealed that an average consumer spends 42% of one’s income on food.
Fast Food trend?
Fast Food restaurants normally cater to food like burgers, pizzas, fried chicken, sandwiches, rolls and nuggets.
Junk food does not contain any essential nutrients and is filled with carbohydrates which causes fat deposits and raises the chance of obesity in consumers. Health eventually deteriorates and incidence of heart disease and diabetes increase. The possibility is even higher if junk food consumption starts at an early age.
In ancient times, not too long ago though, people used to consume vigorous, freshly ready food with their relatives in the residence.
We’ve begun to look for quicker ways out for everything nowadays and junk food is one of those time saving solutions to cooking at home. Pre-prepared and packaged foods are so common nowadays that they are consumed by majority of the world population and the trend for junk food in Pakistan has risen as well in the last few years.
Nuclear and Joint both family systems like fast food due to its taste. People like to eat fast food, outside their homes. Hunger can be satisfied with fast food. Moreover, fast food is not a cost-effective mean. Fast food is also used for the sake of enjoyment and fun. It is also evaluated that prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol.
Due to good taste and fluent availability people prefer fast food over home cooked food. Fast food is also a major cause of avoiding proper nutrition. People prefer fast food at their workplace due to their busy schedules. Age and Education have negative correlation with the likeness, consumption and spending money on fast food. However, with the increase in income there will be more likeness toward fast food.
Fast food denoted as food that can be cooked and dished up swiftly. They’re admired as they serve filling foods that taste fine with low expenditures. Nevertheless, the food is frequently made with cheap items such as high fat beef, classy grains and added sugar & fats, rather than nourishing ingredients, for instance, lean meats, fresh fruits, and vegetables.
Fast food is convenient and tasty though it prepared with low nourishing or unhealthy ingredients. Youngsters spend more money on junk food. Fast food companies are targeting kids and youngster through great promotion strategies, delicious recipes and attractive advertisement.
Nowadays though, several people, mainly young people, have a preference to consume junk food such as hamburgers, fried chicken, Shawarma, or pizza. There are various causes for the fame of fast food.
One of the major reasons are the modifying in standard of living. Many people functioning long hours, shifts, or comprehensive school days. They don’t have time to discover ingredients or organize good food.
A further reason is the enormous number of young, well off people. In most of countries larger amount of people are young population so they spend more money on fast food.
Fast food’s wicked – Yay or nay?
Fast food, though it is expedient and a delicious addition to a diet, can have serious health and communal effects.
The ill consequence of fast food and the probable hazard that it possesses by its usual eating is outrageous.
Proponents of fast foods ensure that these foods are safe for human consumption, but critics argue that their effects are bad for health. So, the most serious drawback of fast food is that it badly effects on health and well-being.
Firstly, fast food contains a lot of calories, which can make you overweight, and this is one the most important problems in the United States of America, because, as we can see, fast food is mostly popular there.
According to the recent study one out of four Americans eats fast food every day, due to the fast food culture, about 60% of Americans are overweight. Fast food does not have to be unhealthy, but most of the time it is; consumers often order foods with more fat, calories, sugar, sodium, and less nutrition and vitamins than is necessary.
Chubbiness, increase in cholesterol levels, dietary deficiencies, cardiac disorders, loss of muscle mass, depression, sexual dysfunction, asthma, strokes, type 2 diabetes, cancer (kidney / uterine / colon / breast / esophagus), liver disease, and cardiovascular diseases can all be caused by eating fast food on a regular basis.
Advertising is a gigantic wickedness when it comes to junk. Businesses take benefit of this tool to attract kids, particularly with good deals and offers on food ordered. Television ads and those in print have a way of creeping up on children right down to when they’re toddlers, building upon brand devotion before they can even get the name right of the burger their sinking their little teeth into.
Fast food restaurants regularly target kids with television and Internet promotion. Children’ meals with bright covering and mini toys appeal to young children, but they are loaded with fat, sodium and additional sugars. The rise of babyhood fatness and other ailments such as diabetes may be connected to the lofty fat and sodium content of these detrimental fast food meals.
On the other hand, the greatest advantage of fast food is that it saves time. When a person does not have enough time for cooking it is very convenient to buy it already made. Moreover, buying fast food is handier while travelling. It is interesting to note, that most people believe that calories are harmful for our health, but this is not true, because human organism needs them for metabolism.
We can see, that “one meal at a fast food restaurant contains all the calories you need for an entire day”. So, fast food can be healthy when you eat it rarely. You can also find dishes in menu those are not so unhealthy. For instance, there you can always find salads and juices. Besides, fast food restaurants are cheaper than the others and this is one more reason why people choose them.
People consume fast food between 6 pm to 9 pm. Nuclear and Joint both family systems like fast food due to its taste. People like to eat fast food, outside their homes. Hunger can be satisfied with fast food.
Moreover, fast food is not a cost-effective mean. Fast food also used for the sake of enjoyment and fun. It is also evaluated that prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol.
In a nutshell:
Due to good taste and fluent availability people prefer fast food over home cooked food. Fast food is also a major cause of avoiding proper nutrition. People prefer fast food at their workplace due to their busy schedules.
Junk food’s promotion must be decreased and awareness should be spread among our population as a start to promoting the improvement of health through awareness campaigns.
There are much greater side effects of fast food and people are unaware of its ill consequences. It can tend to many detrimental diseases.
People should learn to choose fast food cautiously. Not all snack food is bad. Today, progressively fast food restaurants are offering improved options and new menu items. This paper reviews the trend and effects of fast food on the society of Pakistan.