Why Sanam Teri Qasam Wasn’t A Hit?

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Sanam Teri Kasam (English: Swear By You My Beloved) is a 2016 Indian romantic drama film, starring Harshvardhan Rane and Mawra Hocane in lead. It is directed by the duo Radhika Rao-Vinay Sapru and produced by Deepak Mukut. The film is a modern rendition of the novel Love Story by Eric Segal. The film was released worldwide on 5 February 2016 under the production banner of Eros Now.

The film grossed approximately India Rs. 1.25 crore (US$190,000) on the first day of release, India Rs. 4.66 crore (US$720,000) on the weekend and India Rs.9 crore (US$1.4 million) in the first week. The film was declared as average grosser at the box office.

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