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Pakistan’s No.1 choice brand against Dengue, Mortein, joined hands with Carrefour Pakistan, owned and operated by Majid Al Futtaim in Pakistan, to drive a nationwide awareness campaign against Dengue. The partnership will cover all Carrefour flagship stores across Karachi, Lahore, Islamabad and Faisalabad. This was announced during a press briefing held at Carrefour store located in Lahore’s Packages Mall.
With its clutter-breaking communication across platforms, Mortein will be spreading the message to millions in Pakistan, uniting them under the banner of #DengueNoMore.
Through its long-standing partnership with Carrefour, Mortein will be offering special discounted products to ensure that access to 100% protection becomes a right for all Pakistanis and not a privilege for few. Both entities will come together to spread the message through in-store promoters and pamphlets to customers.
Over the past few years Pakistan has suffered from more than 60,000 cases of Dengue; a deadly disease that has no vaccine and has the potential to impact the lives of millions in Pakistan.
Protection and prevention is the best possible cure against Dengue and with the changing weather and onset of rainfall; all Pakistanis are urged to take all possible precautions.
Commenting on the partnership, Akbar Ali Shah, Country Manager – Hygiene, RB said, “Lack of authentic information and limited access to quality preventive products are two of the major causes for the Dengue outbreak that the country unfortunately faces every year. Which is why, at Reckitt Benckiser, we try our best to address these issues by reaching out to citizens through various channels including public service messages, key partnerships, media campaigns and of course the right product. We’re hoping that with all our efforts combined we will be able to help curtail the spread.”
Reckitt Benckiser Pakistan, manufacturers of Mortein, havebeen leading awareness drives as well as helping equip Pakistan to fight various fatal ailments including Dengue and Covid-19. Previously the brand has also distributed their free of cost reputable product in high dengue infected hospitals.
Addressing the importance of such collaborations, Jean-Marc Dumont, Country Manager of Carrefour Pakistan at Majid Al Futtaim Retail said, “At Carrefour Pakistan, we prioritize the safety and wellbeing of our customers above all else and strongly believe in providing them with the necessary means to stay healthy and practice high-standards of hygiene. Having awareness about dengue preventive measures and effective products are crucial to combat thisdengue epidemic. Our partnership with Mortein underscores our values as a responsible brand that is committed to its communities by supporting them in the fight against this deadly virus.”