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Shiza Hassan’s unstitched “Luxury Lawn’21’’ collection enfolds luxury and grandeur with a sublime addition of comfort and sophistication

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[Pakistan, Monday, 12 th April 2021]: Shiza Hassan, one of Pakistan’s leading fashion designers,
launches her new unstitched collection “Luxury Lawn’21” which was splendidly shot at the most exotic
place in Dubai called Bab Al Shams. Known for her quality work of merging modern details into traditional
allure, the designer has once again given us real “fashion goals” with her aesthetically pleasing designs,
beautiful embroideries, and captivating colours that are just perfect for all your summer festivities. The
entrancingly crafted lawn having 20 variants consisting of lightweight fabrics such as Jacquard, schiffli
organza, silk, and cambric is up for pre-booking and will be available nationwide from Monday, 12 th April
2021.

Exhibiting sumptuous embroidery details, exquisite craftsmanship, attractive colour palettes, and prints
that are sprucely embellished with decorative motifs, mirror work, flock printing, and gorgeous Kashmiri
embroidery; Shiza Hassan’s new summer collection is an encapsulation of traditional charm with a
scintilla of extravagance and sophistication.

Daintily designed with an oomph of modernity and grace, crafted from a fine range of luxurious fabrics;
Shiza Hassan always makes sure to keep each article tasteful and up to par. Aiming to give you a
sublime summer experience, the whole collection has been designed to beautifully complement the
different molds of confident and strong women around us, with variety and a timeless grace.

The eminent designer, Shiza Hassan says, “We have worked tirelessly during these times as well and
tried not to hold off anything in terms of bringing it to the clients. We are looking forward to a great
response because this time, the struggle has been very real. We have slogged away for bringing
something entirely different from our previous collections to keep that pizzazz and essence alive in every
client’s style. Through my designs, I try to give people the margin to make their own fashion statement
and be their own stylist creating a sense of comfort and luxury that is unique from the rest. And my
reason to choose Bab Al Shams in Dubai as a shoot location was always on my dream list for years that
has finally been translated into reality. I particularly went all the way to shoot in that gorgeous surrounding
to bring out the best of our lawn details”.

Established in 2014, Shiza Hassan, an Haute Couture Label is known for its elegance, opulence, and
dynamic fashion aesthetics. Specialised in Bridal, Formals, and Luxury Pret, the brand is led by the
eminent designer Shiza Hassan who is a LUMS graduate, holding a diploma from NCA. The coveted
label showcased its bridal collection at Fashion Pakistan Week 2019, PFDC Sunsilk Fashion Week 2018,
PFDC L’Oreal Paris Bridal week 2017, PFDC Sunsilk Fashion Week 2017, and PFDC L'Oreal Paris Bridal
Week 2016. Now, one after the other, Shiza Hassan is producing quality work that is loved not just
nationally but internationally as well.

Apart from that, the brand is actively working with Shaukat Khanum Memorial Cancer Hospital and
Research Centre (SKMCH&RC), Rizq Foundation, and Qarshi Foundation.

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Rava Desk

Rava is an online news portal providing recent news, editorials, opinions and advice on day to day happenings in Pakistan.

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