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Arooj Aftab features on Times Square Billboard as Spotify’s Ambassador for EQUAL Pakistan


Arooj Aftab, the two-time Grammy nominee and the Ambassador of EQUAL Pakistan, Spotify’s Global Music Program, becomes the first Pakistani artist to light up Times Square in New York City, USA.

Representing women creators of Pakistan at a global level, Arooj Aftab is being featured as Spotify’s EQUAL Artist of the Month on the digital billboard ad in New York Times Square as part of EQUAL’s global campaign. The world’s most popular streaming platform, Spotify, aims to celebrate women creators by giving them a platform to share their content with the world.

“I am extremely excited to be the first Ambassador of EQUAL Pakistan because this kind of well-structured program will help uplift women in the audio industry of Pakistan.” said Arooj Aftab.

By introducing EQUAL Pakistan, Spotify’s mission is to celebrate Pakistani women creators by utilizing the platform’s resources and providing new opportunities for these creators through a globally cohesive and branded experience.

The EQUAL Pakistan program includes:


Facebook: @SpotifyPakistan | Instagram: @SpotifyPakistan


About Spotify

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 82 million tracks, including more than 3.6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 406m users, including 180m subscribers, across 184 markets.

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