Emirates will have to review strategy after pandemic: COO

Emirates will have to review strategy after pandemic: COO

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Gulf airline Emirates needs to redefine its policy after the coronavirus pandemic has put its chief executive officer, global aviation, to a near halt, flagging an increased focus on getting more visitors to Dubai.

“We will need to redefine some of the operating model … because surely what used to work for us in the past is not going to work for us going forward,” Adel Ahmad al-Redha told Reuters.

He said Emirates would focus on getting more passengers to visit Dubai while continuing to “connect the world” through the hub-and-spoke model it relied on for over three decades.

The airline is also planning to reexamine its network and to look at greater cooperation with fellow state carrier flydubai, he said.

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