KARACHI, 26 MAY 2022: The 25,000th Changan vehicle made in Pakistan was lined off from the company’s state-of-the-art plant in Karachi, Pakistan. The plant has been upgraded to a capacity of 50,000 units per annum from the original 30,000 units per annum. Despite the acute supply chain challenges faced by the industry, this is a testament to Changan’s commitment to delivering locally assembled units to its customers in response to the overwhelming demand its products have received. Changan is quickly winning the hearts of Pakistanis and now overseas users.
Karvaan & Sherpa
In May 2019, the first locally assembled Changan vehicle- Karvaan MPV rolled off the assembly line. The MPV soon became an instant hit, disrupting the Eco-van / MPV segment in Pakistan and securing more than 50% segment share this year. The vehicle, together with its sibling Sherpa Pickup has been enabling businesses to do more and delight families across the country.
In December 2020, the company unveiled the Changan Alsvin, a smart B-Sedan. The deliveries started in March 2021 and within a span of one year, more than 10,000 Alsvin were delivered to customers who have not been able to stop talking about the vehicle’s design and features like the sunroof and the exceptional fuel economy. Today, close to 25% share is commanded by Alsvin in the B segment which has been dominated by brands that have been established for a longer period of time.
The latest addition to the automaker’s disruptive portfolio is the Oshan X7 SUV. Launched in March 2022, Oshan X7 has the shortest launch to delivery period by any automaker in Pakistan. The deliveries of Oshan X7 started in April and the automaker has resolved to manage vehicle deliveries with minimal delays despite widespread lockdown in China due to the latest wave of COVID.
The Oshan X7 has also become the first vehicle to be exported by any OEM in the country under the new Auto Industry Development and Export Policy (AIDEP 2021-26). The global premiere of the Oshan X7 was done in Pakistan and viewed across all RHD markets digitally, resulting in the start of global exports of the futuristic vehicle.
“At Master Changan, we are disrupting one segment at a time,” Danial Malik – the CEO of Master Changan Motors Limited remarked. “With our vision to stay ‘Future Forward, Forever’, we are bringing latest generation products, best-in-class specifications, and head-turning look to the people of Pakistan and across other RHD markets”.
During his remarks on the occasion, the CEO appreciated the efforts of the production, engineering, and commercial teams to achieve a common goal.
Talking about the business strategy, the Director of Marketing & Sales – Syed Shabbir Uddin said “Changan brand is all about democratizing the technology and bringing it within the reach of a larger customer base. All our cars have a modern automotive design, latest technology, and advanced features”. Changan is the only OEM in Pakistan to have tested autonomous self-driving technology and used the learnings to introduce “FutureSenseTM” suite in the Oshan X7. The current version of FutureSenseTM offers adaptive cruise control, automatic braking, and collision warning among other smart features. Oshan X7 offers the only Euro-6 engine in Pakistan churning out a massive 300 Nm of torque and 185 HP from a 1.5L Turbocharged engine.
Changan is China’s #1 domestic brand for more than ten years. The company invests the most in R&D, AI, and Autonomous Driving in China. Celebrating its 160th year, the company recently announced its plans to introduce 21 new models and two new brands. Changan Deepal and Changan Avatr brands will spearhead the company’s foray into “New Energy” and expanded mobility.
Master Changan Motors Limited was established in 2018 as a result of the country’s Auto Policy 2016-21 with an investment of USD 136 million and a promise to bring futuristic vehicles within the reach of Pakistanis. Master Changan is the only JV with an OEM in three decades bringing in much-needed FDI and Technology Transfer to Pakistan and within three years has become #4 in Pakistan’s auto industry and #1 among all new entrants. The company envisions to remain Future Forward Forever.