Pakistan’s E-commerce – Touching New Heights

The way we view the economy in recent times has experienced a transformation. From the way retail is conducted to the way banking is done, the world as we know it is accelerating towards commerce done thoroughly through digital media. Pakistan is proving to be no different. Caught in the...

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Hamza Ali Abbasi Faces Backlash Over His Recent Tweet

Hamza Ali Abbasi Faces Backlash Over His Recent Tweet

Actor Hamza Ali Abbasi remains active on social media and gives his opinion on trending issues either it’s from entertainment or politics. In his recent statement the actor said that this has been the first time in the history of the country that the ‘big fish’ have been arrested by...

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5 Million And Counting: Assortment at Daraz Grows To Include International Products, Digital Goods And More

Daraz, Pakistan’s leading online marketplace, is celebrating! Over the last few months, the assortment of products on the platform has grown exponentially. Today, the app boasts a catalogue of more than 5 million products. The extensive range of products available includes everything from high-tech electronics to everyday household items. More...

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Top E-commerce Trends to look out for in 2019

Online shopping has effectively integrated itself into almost every facet of modern living with consumers being able to buy almost anything off the internet and have it delivered directly to them with a few clicks of a button. Regardless of the growing significance of e-commerce in modern economy, many qualified...

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The Right Way to Shop Online – Rate & Review!

We live in a smart world where everything is done online, whether it’s buying groceries, ordering food, makeup, books, home accessories, mobile phones, or even healthcare items; you are just one click away from your desired purchase. The e-commerce industry has made our lives easier and better. According to Nielsen,...

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Get Ready To Catch World Cup Fever As OPPO Joins Hands With A Top Pakistani Cricketer

Making ripples in the Pakistani advertising industry with quirky ads and phenomenal teasers of its products, OPPO has gained a steady fandom and has become Pakistan’s top brands. This was no easy feat for the kingmakers of this brand as it can be a daunting task but the way OPPO...

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Ecostar Introduces Its New Category Addition – Air Conditioners

EcoStar, Pakistan’s premier consumer electronics brand has recently launched its air conditioner product line-up for the year 2019-2020. Over the years the brand has gained a significant market share in consumer electronics due to its state of the art technology, durability and cost effectiveness. DWP Group is the official distributor...

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The Altitude of Photography: OPPO F11 Pro x Mt. Everest

Inspired by the altitude of Mt. Everest, OPPO presentsa first ever landmark move collaborating with mountaineer Dr Nima Namgyal Sherpa along with photographer Adam Mengto trek the Everest Base Camp and capture the majesticpicturesque with its latest Camera Phone F11 Pro. Beauty lies in the eyes of the beholder, but...

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Women in E-commerce Creating a Shift in the Entrepreneurial and Shopping Landscape

Women are becoming a force to be reckoned with in every country and economy in the world. They are assuming multiple roles and gaining affluence in society. Education is making them bolder and emancipated. Their opinions are turning into actions as they are gaining more authority. The wave of feminism...

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LUMS Becomes the First Business School in Pakistan to Earn AACSB International Accreditation

LUMS Becomes the First Business School in Pakistan to Earn AACSB International Accreditation

Lahore University of Management Sciences (LUMS) is pleased to announce that Suleman Dawood School of Business (SDSB) has achieved AACSB International accreditation as the first business school in Pakistan to attain this prestigious recognition. The Association to Advance Collegiate Schools of Business (AACSB International) was founded in 1916 as a non-profit organisation. It has...

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