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Lahore – 26th June 2021: Hayat Kimya’s sanitary pad brand, Molped, has been providing women across the globe with innovative products and solutions for more than 2 decades. Now, in 2021, the company has also introduced Molped in Pakistan with famous Turkish star Esra Bilgic as the face of the brand.
Monthly periods pose different challenges for women in Pakistan; one of the biggest concerns is the fear of a poor-quality product that causes rash and irritation among other problems. This unfortunately interrupts and disrupts the everyday life of Pakistani women. Girls and women in Pakistan should be provided with an environment along with quality products that allow them to manage their menstruation with ease and dignity.
After extensive research on the subject and evaluation of the needs of Pakistani women, Molped has launched Hygiene Shield Portfolio in Pakistan which has been specifically designed for Pakistani women. Hygiene Shield, an anti-germ protection layer, is a first in Pakistan. It provides superior absorption, odor protection, and long hours of hygiene to Pakistani women; ensuring they don’t miss out on life and continue as per normal without any interruptions even during their periods. In short, Molped Hygiene Shield will enable women to live #LifeUninterrupted!
The brand ambassador of Molped Pakistan, Esra Bilgic has expressed her pleasure in joining this campaign and as well as her confidence in hygiene shield by saying, “Molped Hygiene Shield is my ultimate hygiene partner! It doesn’t only protect me but also gives me long hours of hygiene! It is finally time to say goodbye to bad odor! I am sure my fellow Pakistani women will agree with me and live #LifeUninterrupted thanks to it.”
Tolga Arslan, CEO of Hayat Kimya Pakistan, while announcing the launch of Molped in Pakistan, said, “We are excited to bring innovation in the form of Molped Hygiene Shield to Pakistan; with its superior product performance, including fast absorption and anti-odor feature, Molped will ensure long hours of hygiene and better product experience versus competitors. Our confidence lies in the quality of our product and we are hopeful that consumers will love it as much as Esra does!”
To get more information about Molped Hygiene Shield, visit our website: https://www.molped.com.pk/
Hayat has operated in the FMCG category since 1987, manufacturing everything from tissue and feminine care, to baby care and home care products, offering well-established brands such as Bingo, Test (home care category), Molfix, Bebem, Good Care (baby diapers), Molped (feminine care product), Papia, Familia, Focus, and Teno (tissues), Evony (surgical mask), Joly (adult diapers).
Hayat Kimya’s headquarter is located in Turkey, with subsidiaries in Iran, Egypt, Algeria, Russia, Nigeria, and Vietnam. The company employs nearly 9,000 people globally, manufacturing in 21 plants. Hayat Kimya has made its way to the top based on its high-quality hygiene, tissue, and home care products with 16 established brands, and continues its international investments at full speed.
Hayat Kimya has grown rapidly in the categories it operates, becoming a trendsetter and the world’s 5th-largest branded baby diaper manufacturer, as well as the largest tissue manufacturer in the Middle East, Eastern Europe, and Africa.
Hayat Kimya’s sanitary pad brand, Molped, has been providing women across the globe with innovative products and solutions for more than 2 decades. It was first launched in Turkey in 1999, where it still maintains its market leadership position in the panty liner category. Today, it is available and sold in over 40 countries with more than 3 million users every day.
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