Rava is an online news portal providing recent news, editorials, opinions and advice on day to day happenings in Pakistan.
Calling 2020 as one of the toughest years in human history would not be off the mark. COVID-19 pandemic has affected routine life like never before: businesses, educational institutes have been shut indefinitely, and people are experiencing the worst financial crisis. In these trying times, starting a business would seem like a huge risk and a difficult undertaking. But some useful tips—given below—can not only help kick off your business in 2020, but also make it a success.
1 – Invest in Digital Marketing
As a startup, you may find it hard to compete with the big fish of the business world; however, you can start by taking baby steps. Do not underestimate the power of online marketing. This could be the best time for you to promote your startup or existing business to targeted people and increase your clientele. Using the platform of the internet, which many wise entrepreneurs are using to their advantage during the pandemic, would be a great move. You can also benefit from using the services of digital marketing companies in Pakistan. Simply put, you cannot find a better time to invest in digital marketing than now.
2 – Control the Sales Department
Do not outsource sales tasks. Create a buyers’ list and focus on making sales to those specific, highly potential buyers. The more money you save, the better it will be for your business plans in 2020. You can offer an increment to the high-yielding team members as an incentive. This way, you will not have to worry about cash flow until things stabilize.
3 – Be relatable
One important characteristic that will contribute to the success of your business in 2020 is to be relatable. People will resort to online shopping and want answers to their questions before they can buy your products or hire your services. Be forthcoming, and explain whatever they need to know. The easier potential customers find it to talk to you, the higher the chances that they will convert.
Apply these tips to your business and let us know how they work for you. If you have other ideas and suggestions, do share them with us.