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Apple unveiled its iPhone 11 models , touting upgraded, ultra-wide cameras as it updated its popular smartphone lineup and cut its entry price to $699.
The newest handsets come as Apple seeks to spur new upgrades in a slumping global smartphone market.
The new iPhones are “jam packed with new capabilities and an incredible new design,” Apple chief executive Tim Cook told a launch event in Cupertino, California.
The surprise from Apple was the reduction in the entry-level price at $699, down from the starting level of $749 for the iPhone XR a year ago even as many premium devices are being priced around $1,000.
Apple additionally unveiled a more expensive “Pro” model of the iPhone 11.
Apple also unveiled updates to its iPad tablet and Apple Watch smartwatch.