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realme Shows Off its New Trendy Light Shift Design on the Paris Fashion Week Runway

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An exciting collaboration with Denmark’s HELIOT EMIL resulted in the creation of the realme 9 Pro+ Carry Bag

The world’s fastest-growing smartphone brand, realme just had its debut in Paris Fashion Week, launching its realme 9 Pro series & co-created smartphone bag at the Paris Fashion Week main event today.

realme stands out among various other smartphone brands by its core value of “Dare to Leap”, which is not only present in its products but also within its design and the way realme communicates with its users. The bag was designed for the realme 9 Pro Series, the latest addition to its hero smartphone lineup. As one of realme’s first products in the new year, the realme 9 Pro+ is committed to providing a tech leap. Offering the first Sony IMX766 OIS camera in its segment, dual stereo speakers with Dolby Atmos, mind-blowing Light Shift Design, Ultra Smooth Display with high refresh rate, and the powerful Dimensity™ 920 5G processor, the realme 9 Pro+ is loaded with exciting features.

Fashion meets Technology

When techwear meets tech, a perfect collaboration is born. The Copenhagen-based fashion brand HELIOT EMIL is dedicated to innovative design and technical processes. Combining form and function in all their products, HELIOT EMIL matches perfectly with the design philosophy of realme design studio.

This time around, inspired by the “Light Shift Design” of realme 9 Pro Series, HELIOT EMIL and realme design studio co-created a customized chest strap bag for all the tech and fashion lovers. And based on the co-creation, HELIOT EMIL presented the collaboration and bag on the official runway of Paris Fashion Week 2022.

Stylish Smartphone Chest Strap Bag for Stylish Light Shift design

The realme 9 Pro Series & co-created smartphone bag features lens protection, easy for street snap action, which lets users easily pull out the cellphone. The design of the bag is conducive to showing off the smartphone’s light shift design. When under sunshine or UV light, the back of the phone will shift colors from blue to red, mimicking the color-changing process of sunrise.

This kind of “starlight” is becoming the main trend for many brands. For instance, Coca Cola Starlight launched in February with a similar twinkly stars effect. Louis Vuitton’s Starlight accessories collection, Maison Margiela and Island Stone have all featured similar effects in their design.

A trendsetting technology brand that always leads the trend

This is not realme’s first time stepping into the design field. realme built its Design Studio in 2020. The Design Studio team is an independent design team of realme, specializing in the industrial and visual design of realme products. As the first mobile design studio in the industry, realme Design Studio has a history of previous collaborators. These include Eddie Opara, Chief Designer of Pentagram, Naoto Fukasawa, Japanese Master of Contemporary Industrial Designs, and Jose Levy, Cooperated Designer of Hermès, who have all contributed their expertise to realme by designing trendsetting new products in partnership with the brand.

This time, the founders of HELIOT EMIL have become guest designers at the realme Design Studio, aiming to make waves in the design world by uniting technology and fashion under one roof. The Light Shift Design of the realme 9 Pro Series will be a trendsetter of smartphone design.

As a brand that was founded for the needs of the youth, realme is not only providing trendsetting products but also building up its own trendsetting culture as well. Besides introducing products with strong performance and trendy designs, realme also contributed to original music, fashion design, and the cutting edge of new industrial design. By combining youth culture with the technology industry, realme is building up its own image and sharing the same value with young consumers – dare to leap forward and go beyond itself.

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About realme:

realme is a global emerging consumer technology company disrupting the smartphone and AIoT market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers at affordable prices.

 

Established by Sky Li in 2018 and driven by its “Dare to Leap” spirit, realme is the world’s 6th largest smartphone company and has become one of the top 5 smartphone players in 30 markets globally in just three years. As of Q2, 2021, realme has entered 61 markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 100 million.

 

For more information, please visit http://www.realme.com/pk or contact:

Khan Muhammad Osama Shaukat

Head of Public Relations & Marketing

Email Address: [email protected]

 

About HELIOT EMIL

Copenhagen-based HELIOT EMIL was created by brothers Julius and Victor Juul, paying homage to their great-grandfather, the brand’s namesake. Exploring the lines between form and function-driven by experimental approaches, HELIOT EMIL pushes the semantic dialogue within the creative industry.

A subversive Scandinavian and monochromatic aesthetic, combined with custom developed materials, fabrics, and trimmings, HELIOT EMIL entices high attention to detail throughout every branch. Designer Julius Juul draws on thought provoking themes and curiosity about creative expression reflected in every collection by HELIOT EMIL.

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