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The HBL Pakistan Super League 6 anthem, “Groove Mera” has been launched today. The anthem will be playing on leading TV channels and will also be available on HBL PSL digital platforms throughout the 2021 edition of the most popular Pakistani cricket event of the calendar.
Continuing the rich tradition of entertaining HBL PSL fans with a new anthem for each season, “Groove Mera” refers to the swing and feel of the movements of cricketers. It refers to moments of finesse that one finds in the heart of every cricket match.
This year’s anthem also reflects the realities of the Covid-19 pandemic. As majority of the fans will be watching Pakistan’s biggest sporting event remotely, this anthem cheers both players on the field and their fans at home as they celebrate their groove!
The anthem is a celebration of Pakistan’s musical diversity. The mix of artists is particularly exciting as it represents artists from opposite ends of Pakistan’s musical spectrum. The anthem brings together voices from Pakistan’s rich musical landscape: regional folk and urban sounds of pop and hip-hop.
Singer Naseebo Lal is an industry veteran and cultural icon, whose grasp over regional tradition is acknowledged by fans and music critics across the country.
Aima Baig is considered the pop symbol of this generation, having voiced some of Pakistan’s biggest hits in the past few years. Alongside these two powerhouse female artists, the HBL PSL 6 anthem features hip-hop superstars, Young Stunners, who with their grounded voice and social outlook have gained an unprecedented online following.
The video, directed by Fida Moin, includes six leading cricketers who would be featuring for their respective franchises in the tournament, the players are Shadab Khan (Islamabad United) Shan Masood (Multan Sultans), Sarfraz Ahmed (Quetta Gladiators), Babar Azam (Karachi Kings), Shaheen Shah Afridi (Lahore Qalandars) and Wahab Riaz (Peshawar Zalmi).
Director Commercial PCB Babar Hamid: “The HBL Pakistan Super League 6 anthem ‘Groove Mera’ is the latest addition to the blockbuster anthems that the league has produced over the years